The University of Macau (UM) Centre for Continuing Education (CCE), in collaboration with the Faculty of Business Administration’s (FBA) Business Research and Training Centre (BRTC), jointly organized a training program for university students from August 11 to 15, 2025. The program, themed “Training on Economics, Management and ESG” was attended by 53 participants, primarily from Xiangtan Institute of Technology and Guangxi Talent International College, with several other students from Henan University and Harbin Huade University.
The five-day training, conducted entirely in English and delivered by senior professors from UM, included multiple thematic lectures and campus visits. The topics covered “Advertising and Promotion in the Digital Age,” “How Innovation Drives Economic Growth and ESG,” “Marketing Brand Strategy and ESG,” and “Modern Corporate Finance, Management Accounting, and ESG.” During the campus visiting, students visited Currency Museum and ISCG Gaming Laboratory (Mock Casino) in FBA, with explanations from the professors, they gained a solid understanding of Macao’s monetary history and its pillar industries. On the final day, student group summary presentations received detailed feedback from FBA professors. The participants expressed that they had benefited greatly from the trip, were left with a profound and wonderful impression of Macao and the University of Macau, and hope to have opportunity to return for further studies in the future.
To strengthen cooperation between UM and universities in mainland, CCE and BRTC are continuing to provide training programs for college students in the future.