The University of Macau (UM) Centre for Continuing Education (CCE) hosted a training course on Cross-media Creative and Social Media Communication Design for 20 students from Zhejiang Gongshang University Hangzhou College of Commerce from January 27 to 28, 2026.
At the opening ceremony, Ms. LUO Zhongqin, the team leader, thanked UM for the meticulous arrangements and expressed her hope that students would cherish this rare learning opportunity to broaden their horizons. Prof. Matthew LIU, Director of CCE, expressed his hope that the students would learn more about UM and Macao. The two-day program was compact and rich in content. Two specialized lectures, “Cross-Cultural Communication and Global Vision” and “Global Leadership and Strategic Management,” were delivered entirely in English by senior UM trainers. Beyond classroom instruction, the program included campus visits. Students first visited the UM Museum of Art, followed by tours of the University Library, the University Gallery, and a Residential College led by Student Ambassadors.
Zhejiang Gongshang University Hangzhou College of Commerce is a full-time undergraduate independent college approved by the People’s Government of Zhejiang Province in 1999 and reconfirmed by the Ministry of Education in 2004. In 2014, it moved to Tonglu. The college adheres to the positioning of being “applied, innovative, regional, and international” and strives to build a high-level new business applied independent college with distinct characteristics.
CCE continues to launch more training programs for university students to promote exchange and cooperation between Chinese mainland universities and UM.