The University of Macau (UM) Centre for Continuing Education (CCE) and the Department of Communication jointly held “ZJU-UM Digital Cultural Communication Camp” for 40 students of Zhejiang University during August 27 to 31. Most of students are from College of Media and International Culture, Zhejiang University.

The 5-day training camp has rich and compact content, and 6 seminars are given by senior professors from the Department of Communication. The content covers the development of digital cultural communication in various fields in Macao, including public relations, advertising and promotion industries, news and media industries, cultural and creative industries, and Culture and entertainment industry. In addition, the students visited the Creative Media lab, UM Wu Yee Sun Library, University Gallery and Residential College area.  Students also went to MGM Cotai and TDM for off-campus visiting. The student representative shared at the graduation ceremony that they participated in the camp to experience the high-quality teaching from UM professors, and left a deep good impression on Macao.

Zhejiang University is located in Hangzhou, Zhejiang Province. It is an institution of higher learning with a long history and outstanding reputation. It is a key comprehensive university directly under the Ministry of Education and one of the first batch of “Double First-class Class A” universities. It ranks 44th in the latest QS World University Rankings and 67th in the Times Higher Education World University Rankings.  College of Media and International Culture of Zhejiang University was established in 2006. Its Department of Journalism, founded in 1958, however, is one of the earliest journalism education departments in China.

To strengthen cooperation between mainland key national universities and UM, CCE is continuing to collaborate with other departments to provide training programs in the future.