From January 22th to 27th, the University of Macau (UM) Centre for Continuing Education (CCE) offered the “Interdisciplinary programme – New Media, Art, Artificial Intelligence and Business Management” for 45 students from Guangzhou University.

The one-week training consisted of a series of special lectures. The students first arrived in Hong Kong, where they attended two workshops on “Cross-cultural New Media and Advertising Marketing” & “Technology Trend in enhancing Business and Finance Management” at downtown Centre of the University of Hong Kong’s School of Professional and Continuing Education (HKU SPACE). Then they joined two workshops on “Big Data and Artificial Intelligence: Revolutionary Development” & “Digital Technology Empowers the Contemporary Expansion of Ink Art” in UM. Through the training, the students experienced high-quality distinctive education in both Hong Kong and Macau.

This training is collaborated with HKU SPACE, realizing a cross-city academic exchange between Hong Kong and Macau. It helps to develop continuing education cooperation model in the Guangdong-Hong Kong-Macau Greater Bay Area.