The University of Macau (UM) Centre for Continuing Education (CCE) organises a training course on Business and Management for students from universities in mainland during Jul 24 to 28. Total 38 students are from Gengdan Institute of Beijing University of Technology, Wuhan Institute of Technology, and Ningxia University.

The five-day training course is rich in content, and the whole course is taught in English by UM professors and senior instructors. The topics include Marketing and Brand Strategy, Advertising and promotion in the digital age, Introduction to Macao’s economy and development opportunities in the Greater Bay Area, and Modern Enterprise Finance and Management Accounting. The student representative of the training class, Ms. Zhan from Ningxia University, said at the closing ceremony that she has a very deep and good impression on Macao and UM.

CCE continues to offer training programmes and promote collaboration between UM and higher education institutions in mainland.