The University of Macau (UM) Centre for Continuing Education (CCE) organises a training course on Business and Management for students from universities in Mainland during Jan 30th to Feb 3rd. Total 49 students are mainly from Tianjin University of Finance and Economics, Guangdong Ocean University, and Gengdan Institute of Beijing University of Technology.
The five-day training course is rich in content, and the whole course is taught in English by UM professors and senior instructors. The topics include Marketing and Brand Strategy, Advertising and promotion in the digital age, How Innovation Drives Economics Growth, and Modern Enterprise Finance and Management Accounting. We received positive feedback from students.
CCE continues to carry out high-quality training courses to strengthen educational cooperation between UM and universities in mainland.