Innovation is the most effective soft power of a brand to stand out from the industry. CCE was invited by Guangzhou Citi Expositions Ltd to organize a customized training in “Interior Design and Design Innovation Management” for designers from Guangdong Province, Hong Kong and Macau in October and December 2019 respectively. The training aims to enrich their understanding about interior design and design management through on-campus seminars and on-spot visits. Meanwhile, entrepreneur from Mainland, China will also be introduced in order to promote Guangdong-Hong Kong-Macau Greater Bay Area cooperation.